Wooden Furniture Industry In Malaysia

Wooden Furniture Industry In Malaysia Being one of the universes top tropical lumber makers, Malaysia has been the decisions of the world interest on wood items. Seals with various sorts of wooden items, the buyers advertise have been peering toward this nation for its foundation in such field. From office furniture to home furnishings, this part assumes an indispensable job in working up the countrys economy. The estimation of the item delivered and the quantity of business held inside this industry is huge that the administration of Malaysia has come out with different motivating forces to help this industry where it is a piece of the little medium enterprises (SMIs). In spite of the fact that this industry manages low innovation inclusion and high serious work aptitudes, its yet to be perceived as the main crude woods makers which driven by the interest everywhere throughout the world. Exploiting the Malaysia Industrial Master Plan (1986-1995), outside financial specialists putting resources into furniture industry have demonstrated a decent exhibition where these speculators prodded the cash stream into the business as the ascent popular was quickening regardless of moving the innovations to nearby business people. Malaysia isn't just the fundamental tropical lumber creation particularly for wooden items like furnishings. The nation is in any event, contending with 5 universes driving exporters like China, Vietnam, Thailand and Indonesia. Year 1990s was a wonder for Malaysia as the nation figured out how to provided food requests from Singapore, Japan and USA which at that point added to the absolute fare estimation of RM3, 776.8 million continuously 2000. This critical accomplishment was because of the way that Malaysia is rich with the assets and untalented work which prompted lower cost of creation and creation can be expanded to fulfill the need. Malaysia furniture industry in any case, confronting various inside and outer components that inevitably influence its advancement including such dangers from contenders, advances, quality, marking and then some. Along these lines theres a requirement for a superior improvement in procedure embraced by all the furniture makers in spite of to actual ize better and improved advertising methodology to catch more customer bases. The high estimation of their similar bit of leeway additionally is expected to bring Malaysia one stride ahead as the world driving furniture exporter. Foundation of Study As the adage once another innovation turns over you, if youre not part of the steamroller, youre part of the street by Steward Brand, this show how improvement in innovation is basic in perceiving the possibility of being effective underway. Proficient creation lead to better quality item therefore can cook more request either present or new interest. Subsequently, this paper will demonstrate why generous innovation improvement is required so as to acquire the furniture business Malaysia to a more elevated level and afterward beat different universes driving exporters. Aside from mechanical progression, complete advertising procedure likewise considers as the critical part in deciding the degree of acknowledgment of Malaysias furniture items locally and abroad. This showcasing technique will cover all perspective from the inside and outer factor based on advertising standards which are value, item, spot and advancement. Additionally, the far reaching showcasing methodology create ought to likewise be mulled over the Malaysia Industrial Master Plan presented by the administration since 1986. The persistent improvement caused the legislature to have given the business a colossal open door for development in the referenced business. In addition, the achievement pace of the Malaysia furniture industry was additionally determined by thorough moves presented by the administration of Malaysia. The execution of Industry Master Plan began from year 1986 was a complete achievement. In the Industry Master Plan has illustrated a few thoughts on the best way to improve the entire Malaysia ventures particularly furniture industry. This ground breaking strategy is likewise being executed as of not long ago to shield and way for continuation if the furniture business. Aside from the Industrial Master Plan, the new monetary approach or DEB is additionally was made to channel the development stream of the furniture business to a more significant level over the significant contenders like Indonesia. Notwithstanding, the conversation on furniture industry is significantly more thorough in Industry Master Plan Malaysia along these lines this paper will talk about how this Industry Master Plan can help the supportability of the bu siness. 1.3 Problem Statement The furniture business in Malaysia assumes an indispensable job in balancing out the economy. The development pace of this industry was critical that Malaysia has recorded a high development since the time the business was presented economically in Malaysia. Malaysia even got one of the significant contenders after Indonesia and Thailand and furniture items delivered by Malaysia were sent out the world over. Along these lines from this circumstance, we might want to broke down the development likelihood including furniture industry in Malaysia for the past edges. This wills incorporate the way toward looking at the innovation engaged with the business that caused the quickening of the business development. In innovation, the progression of capital is essential in deciding the innovation know-how used to build up the furniture business in Malaysia from customary creation onto advance tech machines. Either than that, this paper will likewise show why Malaysia furniture industry is very much acknowledged the world over with respect to its quality or for its ease. The piece of the overall industry will be likewise analyzed as to evidence the business is in a decent shape. Aside from these perspectives, scarcely any reasonable showcasing systems for the business will likewise be laid out to improve the consciousness of customers around the globe on Malaysia furniture. A decent and far reaching advertising procedures are significant to drive the presentation of the business particularly with regards to catching new piece of the overall industry or expanding the piece of the overall industry. In the interim, the present techniques are incorporated with respect to conversation purposes and to exceed the viability of the methodologies executed as of now. 1.4 Objective of the Study To contemplate the progression of advancements utilized that determined the business execution in fare and import To research the ebb and flow advertising systems utilized and new complete techniques that can be utilized to quicken the exhibition to a superior level as at the standard with different contenders. To audit the significance of the Industry Master Plan (IMP) presented by the administration of Malaysia in assuming an indispensable job to approve the present development pace of the furniture business. 2.0 LITERATURE REVIEW There are four significant areas in Malaysian wood-based industry which are sawn lumber, facade and board items that incorporate compressed wood and other reconstituted board items, for example, fireboard, moldings and developers joinery and carpentry (BJC). The wood-based industry is completely possessed by Malaysian and it is determined that 80 to 90 % of the organizations involve little and medium size foundations. The makers of Malaysian furniture produce a broad scope of furniture for family units just as for office use. Prior to 1995, the exercises of Malaysian industry are were for the most part in logging, sawmilling and compressed wood producing. During the time of the second Industrial Master Plan (IMP) (1996 2005), the business progressively stressed worth included handling, for example, furniture, MDF, board items and facade. During this period, the wood based industry has accomplished a 5% development rate. The most noteworthy fare esteem is furniture, trailed by pressed wood, sawn lumber, logs and fiberboard. The star entertainer was the prospering furniture sub-part which got a noteworthy twofold digit return of 11% development or in genuine income RM 5.8 billion. The third IMP (2006 2020) has reserved a development pace of 6.4 per annum for the wood-based industry to accomplish RM 53 billion of fare an incentive by 2020. The fundamental donors of this arranged development and fare esteem is to originated from furniture and board items principally from MDF and pressed wood. This part comprises of writing survey respect to the wooden furniture send out from Malaysia to existing world market. It covers the different parts of the wood based industry in Malaysia and fare of wood based items including wooden furniture to the world nations. The technique utilized in this investigation to break down the information was likewise included to give a superior comprehension about the way toward examining information. As indicated by (MTIB 1994) Malaysia is probably the biggest exporter of tropical hardwoods tropical sawn lumber, pressed wood and hardwood forming. The quick improvement just as the foundation of other essential wood handling industry were upheld by enormous measure of log gracefully originating from forestland. Every so often, the wood based part is commanded by essential preparing exercises, for example, sawmilling, facade and pressed wood creation. In any case, as of late, downstream preparing exercises, for example, the production of moldings, fur niture and joinery have expanded fundamentally (Anon, 1 996). As indicated by Lew (1977), the lumber business in Malaysia is a fare situated industry. Malaysias fare of significant wood based items has expanded bit by bit throughout the most recent decade. Despite the fact that there is an impressive increment in wood based fare, Malaysia is as yet a little maker in the worldwide market for wood based downstream items. This implies there is an impressive space for extension in the worth included items class. To guarantee the proceeded with advancement of the business in future, Malaysia is effectively seeking after a program of advancing the wood based downstream industry. Numerous plans and exercises have been sorted out to help the enterprises in all sort of divisions. These exercises including globalization procedure, the information driven methodology, reinforce bunch advancement and others. Relative favorable position includes the idea of chance expense either in delivering or trading a specific decent (Mohd Arif, 2008).

Analyze the Tension Rising Between the Northern and Southern States Between the Time Period of the 1800-1860’s Essay

From 1800 to 1860 the connection between the Northern, and Southern States deteriorated and the danger for the development of 2 participate associations was moving closer. This change on the relationship can be ascribed to modern advancement to a genuinely enormous degree, anyway it ought to be noticed that there are likewise different elements, which contributed, in huge part to this adjustment in the relationship. Modern improvement was a factor in the connection between the Northern and Southern states as to the mechanical blast in the northern states and the formation of increment duties, just as the huge specialists and financiers in the North and the way that Northern Industries didn't require bondage while Southerners asserted their horticulture society did. In light of the huge increment in businesses in the North defensive levies, for example, the tax of 1828 welcomed outrageous strain between the north and the south. The tax of 1828 was keyed the term â€Å"the duty of abominations† by numerous southern due to as outrageous rates. This levy under president Jackson was contradicted by V. P Calhoun who composed the South Carolina work and fights, which comparably to the Virginia and Kentucky goals under Thomas Jefferson, expressed that the central government didn't reserve the option to fix these taxes and that specific is held for the states; Calhoun was a solid supporter of the states rights. South Carolina took steps to succeed the association with Calhoun saying â€Å" the association close to our freedom generally dear.. † because of Jackson’s solid explanation â€Å" our association it should and will be safeguarded. Henry Clay, the incredible compromiser, concocts a trade off for the duty, generously while South Carolina makes a deal to avoid succeeding the association. Taxes, for example, the levy of cursed things made more prominent pressure between the North and the South; Which cause for the duties can to return to the mechanical advancement in the north. Large organizations and investors which like shrewd developed in port on account of the modern improvement made more prominent strains between the north and the south as these financiers where in the north. Anyway it ought to be noticed that the significant betrayers against the investors originated from the ranchers in the West . Albeit numerous in the south were against these investors also. Particularly with the formation of the bank of the US, at first separated of Alexander Hamilton’s obligation presumption conspire and later separated of Henry Clay’s American System. President Jackson attempted to murder the B. U. S by vetoing it considerably after the Supreme Court announced the B. U. S naturally in Mccollugh versus Maryland, 1819. Jackson accepted the B. U. S just preferred the rich northerners and in light of the fact that Jackson was an advocator of the normal man, he was against it. Southerners can likewise be believed to conflict with the Bank as it did little to support them. This issue of the Bank, which can be given the name Bank War, caused the relations between the North and the south to turn out to be more awful and the mechanical improvement in the North. Likewise the mechanical advancement further depicted the absence of requirement for servitude in the North. Which turned into a significant issue in the connection between the North and the South as the Southerners’ economy depended on a manor society, which profited by slaves. The Southern economy depended on cotton gin by Eli Whitney, slaves were currently being utilized to create increasingly more cotton. Cotton which was utilized by the ventures in the South, for example, apparel enterprises. In light of this distinction in the economy with the North being mechanical and the South being agrarian. The issue of servitude expanded the issues in the relations between the North and the South. Anyway notwithstanding the mechanical improvement being a factor in the connection between the northern and southern states it ought to be noticed that the new regions in the west caused much more issues between the North and the South. In spite of that, the connection between the Northern and Southern States from 1800 to 1860 can be in an enormous degree due to the factor of modern turn of events.

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Preventing The Increase Of Socialism - 912 Words

Preventing the Increase of Socialism in the American Economy He has shown you, O man, what is good; and what does the L-rd require of you but to do justly, to love mercy, and to walk humbly with your G-d? (Micah 6:8). Socialism in general has a record of failure so blatant that only an intellectual could ignore of evade it, said Thomas Sowell, and economist. History repeats itself. Socialism does, too. Though many refuse to believe it, America s economy is being invaded by socialism. Therefore, it s people need to be informed as to socialism influences an destruction for America. Socialism, a system of governmental control over a nation s economy, is based upon communal ownership of national resources. Socialist economies have been given various names by economists including welfare capitalism, manages capitalism, democratic socialism, and market socialism. Socialism is incomparable to the capitalism America was founded on. In capitalism the means of production are privately manages with impetus for profit, whereas in socialism the nation s capital is collectively owned. Through capitalism, individuals choose what exchanges to make, whereas through socialism, centralized authorities force exchanges. How can socialism actually enter America, who was founded on capitalism? First of all, American socialists sneak their ideas in, hiding themselves in suave words that sound expedients and none but are instead the nation s destroyers. Charles B. Shaman putShow MoreRelatedThe Major Causes Of The Trojan War And Peloponnesian War1214 Words   |  5 Pagesdemocrats. The Spartans, who favored theocracies like their own, loathed and dreaded the government and social domination of Athens (â€Å"Peloponnesian War†). Sparta feared Athens so exponentially that Spartan leaders believed war was the only solution to preventing the further dominance and expansion of Athenian democracy. Post-war, Sparta did achieve the temporary land-dominance and territory it hoped for, until it was overthrown by Thebes among the Corinthian War. Conclusively, the production of war dueRead MoreGeorge Kennan s Long Telegram1417 Words   |  6 Pagescountries being threatened to be forced into the Soviet Unio n, the containment policy acted out by the United States got tremendous positive feedback. Concerning the Soviet Union themself they were not as thrilled. Considering that the Soviet goal is to increase its border size at least up to Germany to keep an eye on them; having being invaded by them twice in fifty years, they did not like the idea of ot knowing what was going on there. 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While these Communist, Imperialist, and Neo-Fascist groups may have generally unfavorable ideologies, much of what they cite as problems in Russia have some validity to them, and that together they can pose a seriousRead MorePoverty And Poverty1025 Words   |  5 Pagesoption which could reduce the number of people who lack access to such an essential basic resource. Close to one billion individuals across the globe are illiterate, the lack of proper education systems makes it difficult for the literacy rate to increase. Many are left with the decision to continue school for an education or do they quit school to support themselves and make some form of income. More money and resources are invested into firearms and weapons, than the education of the globe. It wouldRead MoreThe Affordable Care Act Of America1577 Words   |  7 Pagesa state-based insurance system had all but passed without success. 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In recent years, President Obama madeRead MorePoverty, Education, Sanitation, Malnutrition, And Child Mortality900 Words   |  4 Pagesvariety of food sources (Jones, Agudo, Galway, Bentley, Pinstrup-Andersen 2012). Potatoes are the main staple, which is low in micronutrients plus minimal in fat, and devoid of riboflavin, calcium, and vitamin A. Roads are frequently washed out, preventing travel to local markets. There is a distrust of medical personnel and a know ledge deficit that this condition is reversible (Castillo-Carniglia, et al 2010). Lack of good infrastructure such as roads, accessible health care, and improved sanitationRead MoreFreedom vs Security - George Orwell, 19842554 Words   |  7 Pagesthat this reduction of individual freedoms is meant to increase the security of the population, but that couldn’t be further from the truth. These sets of measures are part of a plan to satisfy the aim of those in power. They want to achieve total control of the masses and, for that purpose; they threaten the equality under the law, the individual freedom of choice, and the dignity of every individual. As David Brin mentions in â€Å"The self-preventing prophecy; or how a dose of nightmare can help tameRead MorePoverty and Destitution1299 Words   |  6 Pages(2007) explain that it is not just a â€Å"way of life† but also a set of attitudes, lack of self-respect and lack of incentive within the group that perpetuates poverty among them. Poverty as exploitation was sociologists Marx and Weber’s basis for socialism. Poverty as exploitation assumes that the upper and middle classes are exploiting the lower class by using them as cheap labor and paying them insufficient salaries to escape poverty. This definition presents that possibility that poverty does

The Oil And Natural Gas Industry On The Us Economy

Oil Products The demand for natural resources and other earthly materials continue to rise exponentially throughout the world, especially due to rising populations. Some issues that are in support of fracking include having the opportunity to access an alternative source of fuel, creates more jobs in the oil and gas industry, lowers taxes for Americans by using domestic oil, helps to make certain countries less dependent on others for their resources, stimulates the economy, and also helps to improve overall air quality by using natural gas for electricity instead of coal. According to a study on the â€Å"Economic Impacts of the Oil and Natural Gas Industry on the US Economy in 2011† done by Price Waterhouse Coopers LLP â€Å"The US oil and natural gas industry’s total employment impact to the national economy in 2011, combining the operational and capital investment impacts, amounted to 9.8 million full-time and part-time jobs and accounted for 5.6 percent of total U S employment.† Fracking to access more natural gas and oil not only has helped many to be employed in these industries, but also has a great impact on the way one attains electricity. Some values in support of fracking include profit, quality of life capitalism, sustainability, and economic power. 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Up until this past decade there was an appreciable decline in our oil and natural gas production in the US and we were tied to world market price fluctuations. Oil prices and natural gas prices rose and fell based on OPEC’s and other large oil and natural gas producers’ production and pricing decisions. Beginning in 2005, thin gs began to change in the US oil and natural gas industry. NewRead MoreThe Oil And Natural Gas Industries1686 Words   |  7 Pages Around the globe, the oil and natural gas industries are a major part of stable and growing economies, as well as, the individual lives of most people. As individuals we use it to run our vehicles, heat our homes, cook, and much more. Economies, on the other hand, rely on the oil and natural gas industries for the jobs they create, the product they supply, and the added value created by government revenues. In 2011, these industries in the United States made up 5.6 percent of the nation’s totalRead MoreU.s. Energy Boom May Signal A New Export Era874 Words   |  4 Pagesand exports to and from different counties. The US has always been dependent on getting gas and oil from other countries in the world however, construction started in Louisiana on an industrial facility that will be able to liquefy natural gas and enable the US to export it a round the globe which would allow the U.S. to be a first time exporter of natural gas and oil. If we look back 5 or even 10 years ago the idea of the U.S. exporting oil and gas would be unimaginable and in some cases illegalRead MoreThe Sea Is A Major Hub Of Economic Activity1473 Words   |  6 PagesThe majority of the US population lives near the coast, not just because the ocean is beautiful but because the ocean is a major hub of economic activity. The sea provides us with food and livelihoods along every coast of the United States and its territories. 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The States falls victim to those countries because we do not export quite as much as they do. This problem could potentially be solved by upping the amount of oil and gas fracking. Then, that now unused oil can be sent out to other countries, turning a profit here. Although many people believe that it is harmful to the environment, and bad for the public around it. The largest being that it

Exam Review Guide Free Essays

Exam 3 Review Guide This guide lists the areas that you should concentrate on when reviewing for Exam 3. To adequately prepare for the test, you should first read the General Tso, Meet Steven Covey article to get comfortable with it. Then, as you review the items listed below, think in terms of how the theories discussed in class relate to the particular scenario described in the article. We will write a custom essay sample on Exam Review Guide or any similar topic only for you Order Now The exam will consist of multiple essay questions. Please don’t forget to bring a copy of the article with you, so that you will be able to have it available for your reference. You may highlight the article but you cannot write anything on your copy. Be prepared to identify issues, sources of the issues, and formulate/justify your recommendations. Should you have any questions in the course of your preparation, please do not hesitate to e-mail or call me. Good luck! Language, Culture, and Communication †¢ the context of language-based communication †¢ low-context cultures and explicit communication †¢ high-context cultures favor a more diffuse communication style †¢ communication on the Internet †¢ ethnocentrism †¢ stereotypes Intercultural Marketing Communications I †¢ clarifying the brand identity †¢ achieving visibility through identity-building brand exposure †¢ involving the consumer in brand-building experiences Intercultural Marketing Communications II †¢ service essentials †¢ the five lessons pertaining to services Great Leaps, Persistence, and Innovation: The Evolving Story of Hyundai †¢ Hyundai’s three-fold strategy †¢ the three pillars of Hyundai’s philosophy The Art and Science of Managing the New Global Corporation †¢ Napoleon’s words of wisdom †¢ being part of the solution vs. eing part of the problem †¢ the differences between managing a privately held business and managing a publicly held business †¢ the leadership model of the Carlson Industries (i. e. , the various components of the circle) Marketing the Arts: The Secret Weapon †¢ the importance of mission for not-for-profit organizations †¢ the important issue of economic nature and the influence of innovation on achieving productivity gains †¢ the third challenge in running arts organizations †¢ the mantra of running a successful arts organization †¢ the two types of marketing according to Michael Kaiser †¢ the two audiences that art organizations cater to How to cite Exam Review Guide, Papers

Seabiscuit A Critique Essay Example

Seabiscuit: A Critique Essay They say life is stranger than fiction and for a book lover like me, nothing pleases me more than reading about the true stories of real people and their struggles with real life. Laura Hillenbrand’s Seabiscuit: An American Legend has both entertained me and inspired me –it is just one of those books that make you look at life from a whole new perspective. Seabiscuit: An American Legend is 399 pages full of inspiration about a thoroughbred, published by the Ballantine Publishing Group in New York City in 2001.In my opinion, most everyone will like the book –if not completely love it. After all, it is the classic story of an underdog’s achievements despite the challenges along the way. In the book, we are introduced to Seabiscuit, an unlikely champion. He was described by Hillenbrand as a rough-hewn, undersized horse with a sad little tail and knees that wouldnt straighten all the way. At a gallop, he jabbed one foreleg sideways, as if he were swatting flie s. For two years, he fought his trainers and floundered at the lowest level of racing, misunderstood and mishandled, before his dormant talent was discovered by three men.One was Red Pollard, a failed prizefighter and failing jockey who had been living in a horse stall since being abandoned at a makeshift racetrack as a boy. One was Tom Smith, The Lone Plainsman, a virtually mute mustang breaker who had come from the vanishing frontier, bearing generations of lost wisdom about the secrets of horses. The third was a cavalry veteran named Charles Howard, a former bicycle repairman who made a fortune by introducing the automobile to the American West.In the sultry summer of 1936, Howard bought Seabiscuit for a bargain-basement price and entrusted him to Smith and Pollard. Using frontier training methods that raised eyebrows on the backstretch, they discovered that beneath the hostility and fear was a gentlemanly horse with keen intelligence, frightening speed, and ferocious competitive will. It was the beginning of four years of extraordinary drama, in which Seabiscuit overcame a phenomenal run of bad fortune to become one of the most spectacular performers in sports history. Seabiscuit began competing in the cruelest years of the Great Depression, with his rags-to-riches story ending up as American cultural icon—drawing an almost-fanatical following and thereby established himself as the single biggest newsmaker of 1938.In my opinion, no author could have pulled off the story of Seabiscuit than Laura Hillenbrand. According to the official website of Seabiscuit: An American Legend, Hillenbrand has been writing about history and Thoroughbred racing since 1988 and has been a contributing writer/editor for Equus magazine since 1989. Her work has also appeared in The New York Times, Talk, American Heritage, Readers Digest, ABC Sports Online, The New York Post, The Week, Attache, The Blood-Horse, Thoroughbred Times, The Backstretch, and many other publications. Her 1998 American Heritage article on Seabiscuit won the Eclipse Award for Magazine Writing, the highest journalistic award for Thoroughbred racing. She is currently serving as a consultant on a Universal Pictures movie based on this book as well as a PBS documentary on Seabiscuits life. An alumna of Kenyon College, Laura lives in Washington, D.C.According to the review which came out in the New York Times, Laura Hillenbrand, has written an absorbing book that stands as the model of sports writing at its best in telling the Cinderella story of Seabiscuit and his devoted trainer, owner and jockey. In this book, Ms. Hillenbrand gives us a visceral appreciation of that sport as refracted through the tumultuous lives of Seabiscuit and his human companions, while at the same time creating a keenly observed portrait of a Depression-era America bent on escapism and the burgeoning phenomenon of mass-media-marketed celebrity.Hillenbrand narrates the Seabiscuit-War Admiral showdown with the same panache she brings to the accounts of Biscuits remarkable comeback from a seemingly career-ending injury (paralleled, uncannily, by Pollards efforts to recover from a series of debilitating injuries) and his repeated attempts to win the coveted Santa Anita Handicap.Without a doubt, her storytelling takes on a deeper level –vividly giving us a portrait of a piece of American history. The fact that Hillenbrand took note of every detail that took place also contributed to the success of the book and the film that followed it.According to the website of the Bookreporter, the book which is told in the tradition of the oral biography, Hillenbrand wisely leaves much of the story to be narrated by the men who knew and loved Seabiscuit the best his owner Charles Howard, his trainer Tom Smith, and jockey Red Pollard. In turn, the lives of these three men are remembered to Hillenbrand by the men and women who knew and loved them best. In this way, Hillenbrand, a well-established t horoughbred-racing journalist, lets the story of this remarkable horse tell itself, needing only her evocative prose to guide it along. Grounding the story in the people that touched and were touched by Seabiscuit also acts as a safeguard literary device that prevents the book from careening off into the dangerous territory of over-anthropomorphization which would be all too easy, given the subject matter.As noted in one of the reviews about the book, the stories of the races in which Seabiscuit shattered speed records are turned into infinities where the possibilities of winning or losing reveal themselves in infinitesimal increments. These passages are almost unbearably suspenseful. Hillenbrand also has a good sense of what to leave out, which may account for the books near-perfect pacing and length. I definitely would have to agree that the heart of its appeal is in its seamless combination of triumph and melancholy.It cannot be overemphasized that the book has been wonderfully crafted by Hillenbrand whose expertise on horse-racing proved to be an asset in the creation of this book. Hillenbrand encapsulates her history and sporting lessons in the trappings of the kind of rags-to-riches story that is impossible not to relate to, the secret that makes this book a fascinating read for those new to thoroughbred racing or those   pitifully ignorant of the seminal events of American history.Clearly, Hillenbrand brings us back to an era racing fans today wish would return, when racing was king and drew large crowds and widespread media attention. But more importantly, her work is appealing to almost anyone, including those who have never attended a race or read a book about the sport before. Those who have never heard of Seabiscuit can now understand the greatness racing fans of the late 1930s were fortunate to have witnessed first-hand. This broad appeal has led to a feature film currently in production that is slated for wide release in the fall of 2003.Regar dless of the era, I am confident that most everyone will be able to relate to the story of Seabiscuit and his journey towards greatness. It is a must-read for everyone who has encountered a problem and emerged victorious.